Saturday, May 13, 2006

L'Oreal Taps Diane Keaton

This is a case of age not really mattering a whit.

While other beauty product lines fall over each other signing up young and incredibly gorgeous models for their ad campaigns, L'Oreal Paris has appointed 60-year old Diane Keaton as spokesperson.

The Oscar-winning actress has always been an epitome of beauty, advanced age notwithstanding. I first saw her in The Godfather movies, where she played Michael Corleone's long-suffering wife, Kay Adams. She was pretty in a geeky kind of way then.

More than thirty years after the first Godfather, she decided to take her clothes off and get down and dirty with Jack Nicholson, another soon-to-be-geriatric, in Something's Gotta Give. Seeing her in this film made me momentarily forget that she could have easily been my grandmother. Despite the presence of wrinkles and crow's feet (proof that she's all natural), she's got the body and the rack that would make youngsters like Kirsten Dunst green with envy. You wouldn't believe she's already spent six decades walking this planet.

No wonder Keannu Reeves' doctor-character pursues her so persistently throughout the film.

Appropriately enough, the L'Oreal products she'll be endorsing are those targeted towards women her age.

As if she needs any of that stuff.

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